How AI visibility is measured
Fixed prompts, the engines' real search-enabled products, full answers stored, nothing extrapolated.
Prompts
You choose the questions your customers ask AI assistants. Each plan has a prompt limit; prompts can be changed in the portal and take effect on the next measurement.
Engines and cadence
ChatGPT, Perplexity, Gemini and Claude are asked with web search on; Grok is included on the AUTHORITY plan. Cadence depends on the plan (weekly on FREE, every 3 days on paid plans; ChatGPT and Grok at most weekly). Google AI Overviews and Copilot have no prompt API and are reported as *not measured*.
What is stored
The full answer text, whether your organization or any alias is named, and every cited URL. Mention rate, citation rate and share of voice are aggregated per engine and per prompt.
Why numbers move
AI answers vary by time, region and model updates. Compare periods, not single days, and read the weekly and monthly reports for the trend.